Maximize Opportunities to Identify and Reward Loyal Customers
Payment Account Reference (PAR) is a new capability that enables merchants to securely understand customers’ buying patterns when using multiple payments cards at different times with the same merchant.
PAR functionality is built into the robust TRX processing platform. With PAR, merchants can:
Identify in real-time unique cardholders
Build a broader CRM capability
Enhance existing Risk/Fraud/AML prevention
Improve their Loyalty/Rewards programs
Drive better customer account management
Learn more about PAR and Transaction Services … contact us today to schedule a meeting.