Maximize Opportunities to Identify and Reward Loyal Customers

Payment Account Reference (PAR) is a new capability that enables merchants to securely understand customers’ buying patterns when using multiple payments cards at different times with the same merchant.

PAR functionality is built into the robust TRX processing platform.  With PAR, merchants can:

• Identify in real-time unique cardholders
• Build a broader CRM capability
• Enhance existing Risk/Fraud/AML prevention
• Improve their Loyalty/Rewards programs
• Drive better customer account management

Learn more about PAR and Transaction Services … contact us today to schedule a meeting.